Author Bio
Tradeshow Consultant and Company Owner Tim Patterson works with small to medium-sized companies in their desire to use tradeshow products and services to more efficiently market their brand and increase customer awareness.
Tim spent 25+ years on-air in radio before switching careers, and since then has built his Tradeshowguy brand in the tradeshow world as a project manager, speaker, blogger, trainer and author. Tim has published a half dozen e-books, and released a self-published book on social media and event marketing called “Super Networking at Events and Tradeshows Using Social Media.”
“Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level” is aimed at any tradeshow manager at a small to medium-sized company or a small businessman or entrepreneur that is looking for a better return on their not-insignificant tradeshow marketing investment.
Tim’s TradeshowGuy Blog has been named one of the ‘Top Ten Must Read Trade Show and Event Marketing Industry Blogs’ by Nimlok Exhibits. As a former radio host, Tim interviewed industry consultants and experts on the Tradeshow Marketing Podcast for four years.
Personal: Tim has two boys, aged 15 and 23. He married his sweetheart and business partner Jenny in Gibraltar, near Spain, in 2013.
Testimonials:
“When Tim asked me to read Deconstructing Tradeshows, I thought, “Oh crap! Does the world really need another prescriptive manual about tradeshow marketing?” Boy was I wrong. You are in for a treat. Tim takes the dark arts of tradeshow marketing and makes them accessible to anyone – whether you’re a novice to a tradeshow warrior. You’ll meet characters like Katie from Gotcha! Cookies ‘n’ Treats and Wally from Pharaoh, with engaging and entertaining stories about their tradeshow challenges. Social Media? Tim immerses you in the “whys and hows” of using LinkedIn, Twitter, Emails, etc. to drive attendees to your booth and boost your ROI. And that’s just one chapter! Design ideas, staff training tips, lead management, and more. It’s all there for you to enjoy, implement, and share.” – Mel White, Classic Exhibits
“it’s a great book Tim. I’ve been doing trade shows for years and yet I never knew much about how to go buy or select an exhibit until I read your book. I highly recommend this to small to medium sized businesses looking to that their trade show marketing to the next level.” – Anders Boulanger, CEO and Founder of the Infotainers
“Your book is really wonderful. Amanda in our Marketing Department saw it and said, “Oh, that’s really smart! It could be like a textbook for marketing students and professionals.” She’s right. It’s a really smart move for your brand. The content is great. I’m still trying to figure out if QR codes really do kill kittens : )” – Matt Cox, Vice President of Marketing, Bob’s Red Mill
Sales Copy:
If you want to maximize your company’s trade show marketing program, this is the book for you. In just fourteen steps, you can become an effective exhibit warrior, capable of breezily planning, budgeting, designing, and training your way to trade show glory as you aptly wield the secret weapon of social media. You’ll be introduced to both real and fictional characters that will illustrate the various situations you might encounter and that will reveal the tactics necessary to successfully master each scenario. Following each chapter, you’ll be challenged by a series of questions to examine your personal circumstances so you can determine how to apply the advice. As entertaining as it is insightful, this guide is essential reading for anyone who wants to improve his or her marketing know-how in today’s constantly changing business world.
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Promotion Info
Whenever promoting the book, please link to http://tradeshowsuccessbook.com or http://tradeshowguyexhibits.com.
When you post a review or a promotion, please let us know so we can link to your promotion or add to it if possible at media@tradeshowsuccessbook.com
BIO Talking Points
Tim Patterson is known in the tradeshow world as “Tradeshowguy,” having been a blogger, author, writer, speaker and trainer for over a decade. His Tradeshowguy Blog has been called one of the ‘Top Ten Must Read Trade Show and Event Marketing Industry Blogs.’
He has worked personally over the years with clients such as Kettle Foods, Bob’s Red Mill, gDiapers, SoYoung, Wow! Baking and Marquis Spas. Tim has published a number of tradeshow industry related e-books; his “101 Rules of Tradeshow Marketing” has been downloaded over 5,000 times. His second trade paper back book is called “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.”
- Tim started his first career as a teenager in radio, and spent more than 25 years behind the microphone.
- Tim was an early adopter of social media and recognized the powerful impact that it would have on events and tradeshows: “they fit together like hand in glove!”
- Tim offers a free digital copy of his book at TradeshowSuccessBook.com
Sample Interview Questions:
- Why is tradeshow marketing such a challenge to so many businesses?
- What are most tradeshow exhibitors lacking?
- Why are tradeshow staffers the most important, and often most overlooked, element of tradeshow marketing?
- Who would benefit from this book?
- What role does social media play in tradeshow and events?
- Your book details 14 steps to increased tradeshow success. What happens if your company isn’t equipped to handle all 14 steps?
- When should an exhibitor start planning for attending a tradeshow?
- What are some dos and don’ts for booth staff in a tradeshow booth?
- How does a tweet get noticed in a busy tradeshow?
- How can a tradeshow be used to spy on the competition?
Contact Info
Reach Tim Patterson at 503-507-4110 (cell) or at his office: 503-589-4494.
E-mail tim.patterson (at) tradeshowguyexhibits dot com.
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